The Maids, founded in 1979, is a leading residential cleaning company in the U.S. and Canada. The Maids has more than 150 franchise partners serving over 90 major U.S. and Canadian cities. Waitt Interactive has partnered with The Maids the last few years, creating a dynamic and extremely search engine optimized web strategy and web presence with ongoing upgrades and promotions. We created a search funnel that allows for highly optimized results that are geocoded to a users location. For corporate, we allow for full content manageability allowing for control of the brand at a national level while giving individual franchisees segmented access for hyper-local promotions management. We have also created a mobile friendly version of the website as well as a downloadable mobile app.