The value of social media has been proven for many organizations who are looking to connect with an important segment of their user audience. The issue that many companies have is — how do you keep up with content in multiple places? Most companies have core messaging that they want to spread across these valuable channels, however they do not want to waste time or resources on dual input. Herein lies the solution of a social media integration. Facebook, for example, allows for business pages integrating with websites with the LIKE button. We take it one step further with content integration. Imagine taking the core areas of your site i.e., promotions, events, etc. and have the content flow directly from your content management system to your website AND your Facebook page simultaneously. This is something we have created for several of our clients in the way of a Facebook-integrated app. Also, in the event of needing something specific for Facebook only, we can create an app interface that pulls separate, easily content-managed pages from an already existing Content Management System.